10 high-quality link building strategies

Since starting my business in 2024, I’ve been developing contacts with bloggers.
This strategy focuses on email outreach to bloggers, authors, or publishers and then acquiring links through those connections.
An email to someone you know is likely to generate a significantly greater response rate than a cold email, which may receive 1-5% effective responses.
Successful approaches to engaging a publisher or author include:
Meeting at events.
Performing a free broken link analysis on their website.
Sponsorship or advertising on our website.
Contributing to their community.
Sharing a thrilling story.
Sending out free product samples.

A guest post is a tactic that can be used to identify guest posting opportunities for team members or to create relationships with the site’s existing contributors.
However, it is easy to squander time writing posts for low-quality blogs, so make sure to spend your time carefully and contribute to high-quality links sites.
To identify guest posting possibilities, use Google’s search operator {keyword} intitle: “write for us”/”guest author”/”contributor.” Then go down the list and start presenting article ideas.

One of my favorite tactics for obtaining connections in any area has been to link to competitors but not to your own.
Tools with big link datasets include Ahrefs, Moz, Majestic, and Semrush.
Each tool offers features that make it simple to enter one or more competitors and receive a list of referring domains and links.
Enter a competitor domain into one of the tools above, generate a list of unique referring domains, discover a list of emails using a tool like PitchBox or Buzzstream, and then begin outreach.

4.Skyscraper links from top-ranked websites

Brian Dean popularized this technique, which involves
Analyzing the top-ranking websites for a specific keyword.
Creating material that adds value beyond what the top-ranking articles offer.
Reaching out to the websites that link to those articles.
Ask them to update their link with yours.
First, choose a popular topic, investigate the finest available content, and then produce a more thorough, up-to-date edition.
Finally, contact bloggers and influencers in your niche to request backlinks to your material.

Finding journalists and bloggers looking for sources, data, or material for upcoming pieces can help boost response rates from these efforts.
Use pitch request lists such as Help a Reporter Out (HARO) or the Twitter hashtag #journorequest, create a pitch deck for a specific subject matter expert at the organization, and discover suitable queries.
After that, you can contact them via email in HARO, comment on the #journorequest tag thread, or tweet directly to the writer who initiated the #journorequest.

6.Resource pages connect to the homepage or internal pages.

This strategy makes use of existing resource pages that feature websites, articles, products, or other assets to give users with useful information.
A simple method to get started is to conduct research on Google, Ahrefs, or BuzzStream.
Use the search operators listed below, upload to Ahrefs Batch Analysis, export the list, filter out poor Domain Rating (DR) domains, and then submit to BuzzStream for emails and outreach.
“Keyword” + inurl:resource
“Keyword” + “Intitle: Resources”
“Keyword” + intitle:links.
“keyword” + “useful resources”
“keyword” + “useful links”
Replace “keyword” with your desired keyword(s) or niche-specific keywords.

This approach is used to get backlinks to a website that already has imagery from your domain but must be properly credited.
After recognizing these photographs, reach out and seek correct reference and a link. This method works well when a website contains a large number of unique photos, preferably those that are specially generated.
Begin by conducting a reverse image search in Google Images or TinEye and clicking on the image to obtain the source URL.
Then, upload the site list to BuzzStream to begin outreach, or fill out the forms directly on the website.

Traditionally, the term “unlinked brand mentions” was used to describe the process of identifying unlinked mentions of the major company’s brand.
However, I employ a liberal definition of “unlinked mentions” to include any reference of the company, products/services, rival names, or even topically similar publications.
Because this adjustment to the unlinked brand mentions strategy contains many more keywords, practically every website, including affiliate websites, ecommerce selling brands, CPG, SaaS, and startups that use public relations, to name a few.

Articles with original statistics can greatly improve link building efforts, but they can also generate links by ranking for keywords containing “statistics” or “study”.
Bloggers and journalists are constantly looking for sources and data to use in their forthcoming pieces, and many begin by Googling for terms like “SEO statistics.” These can secure URLs without sending a single email.
For example, an Ahrefs post titled 78 SEO Statistics for 2023 ranks first on Google for “seo statistics” and has nearly 2,000 referring domain links.
Begin by brainstorming keywords similar to [keyword] + “statistics” or “study.” Then search for the term and see what types of studies come up.
Analyze the top-ranked papers and either compile statistics online or conduct a new study.

Podcasting is getting increasingly popular, but not everyone has a website. Find podcasts with websites that promote or repeat their content in textual form.
Podcasts are excellent for raising brand awareness, but the goal is to get a website connection that will result in ranking improvement.
In your chosen niche, search Google for [keyword]+podcasts, then visit the website to check the podcast episodes are summarized in an article.
Listen to each podcast on this list to have a better understanding of their point of view.
Finally, communicate with the hosts or other guests on social media and plan your pitch.
Proven Link Building Strategies for Any Niche
Link building is still crucial to a successful SEO strategy for websites in a variety of niches.
Understand the specifics of your website and niche so that you may adjust your approach to obtaining the most efficient links.
The tactics outlined above can be used to a variety of website types, including affiliate websites, ecommerce platforms, universities, and local businesses.
When you ask the proper questions and choose the perfect strategy for your website, you may significantly enhance your ranks and visitors.

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