Google My Business

A complete business profile includes your:

• Company name
• Contact number
• Location
• Website link
• Business category
• Description
• Link to Google Maps
• Working hours
• Questions and answers (Q&A)
• Company photos
• Customer reviews and ratings
• Related searches
• Among others

PRO TIP: Guarantee your contact details and other brand information are reliable with your website content. At a glance, your target audiences must be able to tell that your business profile is 100 percent accurate.

Your business’ primary contact number plays a central role in lead gaining and conversion. Logically, customers who couldn’t find your phone number online are possible to move on to your competition. Don’t let this be the case for your company.

Make your brand more reliable by placing a local number on your GMB profile. Doing so proves that your business welcomes customer contact. It also simplifies the call process, potentially increasing your phone calls and conversions over time.

PRO TIP: Use your local phone number under your business’ direct control and guarantee it is displayed on the landing page linked to your GMB listing. More highly, do not provide a contact number that redirects customers to other phone numbers or landing pages. In this way, you can avoid Google drawbacks and prevent customers from reducing the call.

Under the phone number section, you can include your primary phone number and place two additional phone numbers. Follow these simple steps to add your GMB call tracking number:

• Add your call tracking number to the primary phone field
• Place your main business line in the additional phone field

Google My Business category is one of the most important factors in local search algorithms. Selecting the right primary and secondary GMB categories helps confirm your business shows up on related search results.

After you’ve completed your GMB listing, the next move is to complete your company description. You may share useful information about your brand in the GMB description area. It helps potential clients to see if the company offers the services they need.

PRO TIP: Since GMB descriptions are limited to 750 characters, make sure your business description accurately communicates your brand message. Discuss your vision and objectives, as well as your core brand offerings and exclusive value propositions.

A good picture is well-lit, sharp, and free of alterations or filters. Apart from the quality, make sure your photos are properly keyworded. IMG 123 is an example of a generic file name. Instead, give each photo a unique name and a detailed explanation. Take, for instance, thrive camp 2020.

Use the Google My Business Posts section to share news, promote promotional offers, and highlight your items. This is a brilliant way to increase your exposure in local searches.

• What’s New
• Products
• Offers
• Welcome Offer
• Events

Remember to include call-to-action (CTA) buttons in your GMB posts so that visitors can easily access your content.

Customers may engage with brands and express their questions through the Google Q&A section. This is an opportunity for your business to increase its local visibility and expand its GMB profile.

PRO TIP: Participate in the Q&A segment as soon as possible. Provide valuable, factual information and respectfully and professionally respond to all questions and concerns.

Local SEO relies heavily on feedback. They are a testament to the high quality of the business and customer service. More significantly, Google reviews and ratings increase the authenticity of your brand and improve your online reputation.

PRO TIP: Use reputation management software to automate review regeneration and tracking. One of the most effective ways to reach out to your best customers and inspire them to leave favorable reviews on your GMB profile is to use a review monitoring tool.

Not only can you use Google My Business to draw leads and traffic to your website, but you can also use it to drive traffic to your social media pages. Make the most of this feature to bring in new customers and build your reputation on social media.

PRO TIP: Make sure your GMB profile, website, and social media pages all have the same details. The verification process is made simpler as a result of this.

Google does not allow deceptive practices. These actions can result in the suspension of your account and the removal of all of your company’s information from search results. Of course, this is something you don’t want to happen. To escape fines, make sure to read Google’s instructions for GMB listings.

PRO TIP: Always follow Google’s instructions and use white-hat SEO techniques. It’s futile to get on Google’s bad side in the first place.

Most marketers overlook the fact that Google My Business is intended to guide your customers on their online journey and direct them to your website. As a consequence, they make the error of putting GMB SEO ahead of their website. This is incorrect.

PRO TIP: Use important keywords in your title tags, meta descriptions, and page material on your website. In addition, make sure your website has organized data and that your website copies are geo-modified.

This is one of the most important aspects of Google My Business’ ongoing optimization operation. You must ensure that any changes you make to your website or social media accounts are mirrored on your Google My Business profile. You will ensure the quality and accuracy of your business data this way.

PRO TIP: Create and stick to a standard for writing your NAP. Note that incorrect business information repels buyers, resulting in a loss of sales.